Once the application for your trademark has been filed at the relevant patent office or trademark office, an examination takes place there to determine whether certain formal requirements and also protection requirements are satisfied. These requirements should already have been taken into account when preparing the application so that the trademark application successfully passes the examination process.

Protection requirements of the trademark

The protection requirements include, for example that the trademark for which application is made must not reproduce a property of the goods for which it is to be registered. In terms of trademark law it is said that the trademark must not have a descriptive character. The background for this is that otherwise the proprietor of the trademark could prohibit others from describing the property of the goods with “his” trademark, which has been excluded by the legislator.

In addition to this protection requirement, there are a number of other protection requirements to be satisfied so that your trademark application successfully passes the examination process. For this I am at your disposal with my experience as patent attorney and trademark attorney.